We believe the fishing industry is the soul of Fisherman's Wharf. Our plans prioritize the needs of local fishermen and seafood processors, ensuring they not only survive but thrive in the revitalized space. We're investing in improved infrastructure, including covered storage and staging areas, and creating new opportunities for direct sales through a state-of-the-art seafood market. By increasing visibility and appreciation for the industry, we aim to secure its place as the beating heart of the Wharf for generations to come.

Our vision goes beyond typical tourist attractions. We're crafting an experience that will appeal to both visitors and locals alike. The revitalized Fisherman's Wharf will offer a unique blend of entertainment, culinary experiences, and cultural attractions. From the immersive exhibits showcasing the area's maritime history to a diverse food hall celebrating global seafood cuisine, every aspect is designed to provide an authentic, "only in San Francisco" experience.

We believe that the waterfront belongs to everyone. The restoration of Pier 45's eastern edge will create an expanded waterfront promenade and new park spaces, providing unparalleled views of the Bay and creating gathering spaces for community events. These thoughtfully restored areas will offer a peaceful respite in the heart of the city. By prioritizing pedestrian-friendly design and creating flexible-use plazas, we're ensuring that Fisherman's Wharf becomes a more welcoming and accessible destination for all.

As stewards of this vital waterfront area, we have a responsibility to prepare for the future. Our project incorporates cutting-edge sustainable design principles and resilience measures to address challenges like sea level rise and seismic risks. We're not just building for today, but investing in infrastructure that will protect Fisherman's Wharf and its industries for decades to come. This includes seismic upgrades to Pier 45 and the sea wall, as well as innovative approaches to flood protection and energy efficiency.

We envision Fisherman's Wharf as a driver of economic opportunity for the entire community. Our plans include programs to support small and local businesses, particularly those from underrepresented communities. From construction contracts to food hall stalls, we're creating pathways for diverse entrepreneurs to be part of this exciting transformation. Additionally, our commitment to the arts, with new performance spaces and programming, will create opportunities for local artists and performers to showcase their talents.