Who We Are.
We are a dedicated group of San Francisco community members and business leaders united by our love for this extraordinary city and our belief in its potential. Our coalition includes longtime residents, local entrepreneurs, and industry experts who share a common vision: to reinvigorate the iconic Fisherman's Wharf while preserving its rich maritime heritage.
Our mission is to create a more vibrant and economically sustainable future for Fisherman's Wharf that appeals to both tourists and locals alike. We envision a waterfront destination that not only celebrates our fishing industry but also provides it with enhanced resources and opportunities. By improving storage facilities, creating direct retail channels, and educating the public about the vital role of fishing in our community, we aim to make fishermen's jobs easier and more connected to the people they serve. Through innovative attractions, interactive exhibits, and community spaces, we're committed to transforming Fisherman's Wharf into a dynamic destination that honors its past while embracing a bright future for all San Franciscans.
Lou Giraudo
Lou Giraudo is a transformative business executive who has led and grown iconic companies including Pabst Brewing Company, Andre Boudin Bakeries, and The Save Mart Companies, while serving on the Executive Committee of the Golden State Warriors. His dedication to civic service spans decades, including roles as Chairman of the Board of Trustees at the University of San Francisco and President of the San Francisco Police Commission. As a lifelong San Franciscan with deep ties to Fisherman's Wharf, Lou demonstrated his commitment to the area through the complete renovation of the Boudin bakery on Jefferson Street – the largest private sector investment in the wharf in the past twenty-five years.
Chris McGarry
Chris McGarry brings over 25 years of executive leadership experience in the food, food retailing, and supply chain industries, most recently serving as Chief Executive Officer of Save Mart Supermarkets, Northern California's largest regional grocery chain. Throughout his career, he has demonstrated that successful businesses can be built on authenticity, community engagement, and an unwavering respect for local vendors and workers. Chris is passionate about reinvigorating the commercial fishing industry at Fisherman's Wharf and creating an authentic, local experience that celebrates the area's rich history while giving San Franciscans a compelling reason to return to this iconic destination.
Seth Hamalian
Seth Hamalian brings 27 years of executive leadership experience in real estate development, planning, and urban transformation, with a deep understanding of how to balance visionary development with financial viability. His remarkable track record includes overseeing the conversion of San Francisco's Mission Bay from an abandoned railyard into a vibrant neighborhood, leading both Mission Bay Development Group and Parklab to successfully manage this complex 303-acre project. As founder of organizations specializing in complex infrastructure development and public space activation, Seth's expertise uniquely positions him to drive the thoughtful revitalization of Fisherman's Wharf.
Stakeholders as Collaborators.
The core leadership team outlined above is committed to working with stakeholders as an integral and essential part of their team, making FWR uniquely suited to implementing the project at Fisherman’s Wharf. Much of the vision outlined in this request for ENA has been shaped and informed by detailed discussions with myriad stakeholders in the Fisherman’s Wharf neighborhood over the last decade, and more intensely over the last three years. This outreach has connected us and our project with a wide swath of interested stakeholders, including: business owners and operators involved in the fishing and seafood industries, both on Pier 45 and in the surrounding neighborhood; restauranteurs and other business leaders located throughout Fisherman’s Wharf; representatives from the local CBD and Pier 39; individuals involved in the events and performance venue industry in San Francisco, and; individuals involved in promoting tourism and convention business in San Francisco. We have approached each of these meetings as an opportunity to learn from and collaborate with our neighbors to shape the best possible project for Fisherman’s Wharf.
FWR will continue and expand these discussions with stakeholders as collaborators to ensure that what is built at Pier 45 and the Triangle highlights and prioritizes the needs and long term viability of the fishing and seafood industry at Pier 45, is truly authentic and additive to the northern waterfront by complimenting instead of replicating or competing with existing uses, honors the surrounding historic district and sheds, creates new and exciting enhancements to the public realm and public enjoyment of the Bay, and serves as an economic engine to support local businesses, tourism, and arts and entertainment, breaking the cycle of private sector disinvestment and neglect in Fisherman’s Wharf.
Our mission is to create a more vibrant and economically sustainable future for Fisherman's Wharf that appeals to both tourists and locals alike. We envision a waterfront destination that not only celebrates our fishing industry but also provides it with enhanced resources and opportunities. By improving storage facilities, creating direct retail channels, and educating the public about the vital role of fishing in our community, we aim to make fishermen's jobs easier and more connected to the people they serve. Through innovative attractions, interactive exhibits, and community spaces, we're committed to transforming Fisherman's Wharf into a dynamic destination that honors its past while embracing a bright future for all San Franciscans.